About
I’m a medical doctor who helps FemTech founders build products, claims, and strategies that can withstand regulatory scrutiny, investor due diligence, and clinical reality.
Most FemTech companies move fast, shipping features, crafting bold claims, and raising capital, without fully understanding how those decisions will be examined by regulators, investors, and informed consumers. That’s where expensive credibility problems arise.
I help you catch them early, before they cost you time, money, and trust.
How I Got Here
I left clinical practice after watching women battle not just symptoms but also misinformation and dismissal in healthcare.
Women came to the hospital at critical stages of their illness when something could have been done earlier to prevent it. They were confused about their cycles, dismissed by previous doctors, and suffering in silence because they thought their symptoms were “just how it is for women.”
The pattern was clear: If these women had access to credible information earlier, they would have made different choices. We would have seen better health outcomes.
In the clinic, I could help one woman at a time. But by working with FemTech companies, I could impact millions.
So I transitioned from clinical practice to women’s health education.
Then I saw the other side of the problem.
FemTech founders were building incredible solutions, but many were making claims they couldn’t support, running validation studies that proved the wrong things, and creating messaging that undermined trust with the very people they were trying to help.
When credibility is missing:
- Women lose trust in solutions built for them
- Investors hesitate during due diligence
- Regulatory issues emerge at the worst possible time
- Impact shrinks instead of scales
I realized I could bridge the gap between innovation and integrity.
My clinical background gave me the expertise to evaluate product claims. My understanding of regulatory pathways helped me spot landmines before they exploded. And my work with founders is showing me where blind spots emerge when you’re moving fast.
That’s when I became a FemTech Credibility Advisor.
What Makes My Approach Different
Most advisors understand one of these areas. I work across all three:
Women’s Health Science
I can tell you if your PCOS product claim is clinically defensible, not just if it sounds good in a pitch deck.
I know the difference between a wellness claim and a medical claim. I can spot when your validation strategy is proving the wrong thing to the wrong audience. And I can translate complex hormonal health science into language that builds trust with both users and investors.
Example: If your period tracking app claims to “predict ovulation,” I can tell you whether your algorithm actually has the clinical evidence to support that or if you’re one FDA letter away from a reclassification problem.
Regulatory Consequences
I know what would trigger FDA medical device classification and turn your wellness product into a regulated medical device overnight.
I understand the different regulatory pathways, and I can map out what evidence you’ll actually need for the regulatory route your claims are putting you on, not the route you hope you’re on.
Example: Adding “diagnose,” “treat,” or “prevent” to your product claims doesn’t just sound medical; it creates regulatory obligations most early-stage companies aren’t prepared for. I help you say what you need to say without creating risks you can’t afford.
Founder Realities
I’ve seen the pressure to ship quickly, raise capital, and hit growth targets. I know where credibility blind spots emerge under that pressure.
I don’t just tell you what’s wrong; I help you prioritize what to fix first based on your timeline, your stakeholders, and your stage. Because not every credibility risk is equal, and not every fix is urgent.
Example: If you’re 8 weeks from a Series A pitch: I won’t tell you to run a year-long clinical trial. I’ll tell you exactly which claims to modify, which evidence gaps to acknowledge transparently, and how to position your regulatory pathway as a strength instead of a liability.
My Background & Credentials
- Medical Doctor (MD) with clinical experience in women’s health
- Good understanding of hormonal health, PCOS, menstrual disorders, and maternal health complications
- Published writer for Women of Wearables and FutureFemHealth
- Founder of Better Woman Health, an evidence-based women’s health education platform
- Author of The Better Woman Health Newsletter, read by many FemTech founders, operators, and investors weekly
- Publishes clinical credibility insights, regulatory updates, FemTech case studies, and women’s health science translated for non-clinicians
What I Bring: I sit at the intersection of medicine, regulation, and startup execution. I understand what investors scrutinize during due diligence, what regulators flag during reviews, and what informed consumers question when evaluating health products.
Most importantly, I know how to help you build credibility before it becomes a crisis.
Let’s Talk About Your Credibility Challenges
If you’re a FemTech founder who has moved fast and suspects you might have credibility blind spots, or you’re preparing for a high-stakes moment like fundraising, launch, or regulatory submission, I can help.
Book a Discovery Call
30 minutes | Complimentary | Confidential
Or email me directly at hello@ayomide.me with:
- Brief overview of your company and stage
- What’s prompting you to think about credibility advisory
- Any specific deadlines (fundraise, launch, regulatory submission)
I’ll respond within 24 hours to schedule our conversation.
Not ready to talk yet?
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