Who Am I, and Why Did I Leave Clinical Medicine?

My name is Dr. Ayomide Owodunni, a trained medical doctor who discovered her impact could scale beyond the hospital walls.

I practiced medicine for a while, diagnosing, treating, prescribing, and carrying the weight of caring for lives. But the deeper I got into practice, the more I noticed a troubling pattern.

Women weren’t just battling symptoms. They were battling silence, confusion, and a lack of clear information.

They came to the hospital at critical stages when something could have been done much earlier. Too often, preventable conditions went unchecked. Women were dismissed by previous doctors, confused about their cycles and hormones, and suffering in silence because “that’s just how it is for women.”

The truth hit me hard: If these women had access to the right information from credible sources, they would have made different choices. We would have seen better health outcomes.

That’s when I realized medicine alone wasn’t enough.

In the clinic, I could help one woman at a time.
A public health physician could reach a community.
But by partnering with FemTech brands, I could impact millions.

So I made a bold, unconventional decision: I stepped away from clinical practice to become a medical writer and women’s health advocate, specifically for the FemTech space.

Why FemTech?

I didn’t plan this path. I started out just wanting to educate women about their health, to break down medical jargon and help them understand their bodies better.

Then I stumbled into the FemTech space. And honestly? It chose me.

I discovered apps tracking hormonal patterns, devices for pelvic floor health, and platforms connecting women to specialists who actually listen. I remember scrolling through the latest launches thinking, “Wait. We’re actually getting somewhere.”

FemTech is doing incredible work building tools that help women understand their bodies, speak up, and get better care.

But there’s a credibility gap.

Many founders are building amazing solutions without medical voices guiding their clinical claims, educational content, or investor conversations. And when credibility is missing, women lose trust. Investors hesitate. The impact shrinks.

I also noticed something critical: Women didn’t even know their “normal” symptoms weren’t normal. You can’t sell a solution to someone who doesn’t know they have a problem.

That’s when it clicked for me.

My clinical knowledge could bridge that gap. I could take these innovations and translate them into language that resonates with women, healthcare workers, and decision-makers in the FemTech space.

Because when women understand there’s a problem and discover there’s a solution? That’s when real change happens.

• Founders reach their audience.
• Women access tools that improve their lives.
• I get to use my medical background in a way that scales impact.

This may not be the typical doctor path, but watching FemTech innovations reach the women they were built for makes every unconventional step worth it.

What Do I Do Now?

I’m a medical doctor who helps FemTech brands create evidence-based content that builds trust with users and credibility with investors.

I create medical content that serves two audiences:

For women: Clear, evidence-based content on hormonal health, PCOS, menstrual disorders, and maternal complications that helps them understand their bodies and make informed decisions.

For FemTech companies: Physician-authored content, from patient education to white papers, that builds trust with users and demonstrates clinical credibility to investors and partners.

Whether I’m crafting an educational LinkedIn post, developing a comprehensive PCOS resource, writing clinical white papers for investors, or creating thought leadership on hormonal health, I weave science and story together seamlessly.

Because health information should be:

• Accurate (health misinformation literally kills)
• Relatable (people remember what resonates with their hearts)
• Empowering (especially for women navigating confusing, isolating health journeys)

The Stories That Shaped This Journey

A Skill I Didn’t Know I Was Building

My dad had no idea he was training me for my career.

I spent years helping him edit his academic papers—manually at first (this was hard), then eventually on his computer. I disliked it. It was stressful and time-consuming, and I complained constantly.

But something was happening that neither of us realized: I was building a skill I’d use years later.

Now I’m a physician who writes about women’s health. Medical writing. Content strategy for FemTech companies. Health education that reaches women globally.

And it all traces back to those editing sessions I disliked.

Somewhere in the process, something stuck: discipline, attention to detail, and the ability to translate complex ideas into clear language.

My dad educates students in a classroom. I’m doing something similar, just on a global scale—reaching women who need credible health information and FemTech founders who need medical expertise.

Sometimes the path you’re on started long before you knew you were walking it.

The Moment Writing Became More Than a Hobby

I didn’t plan to become a medical writer.

Even after years of helping my dad edit his academic papers, I never saw this path coming.

Then final year happened. We had a group project: research, writing, and editing. And I realized something: I actually enjoyed it. Not just tolerated it. Really enjoyed it.

Around the same time, someone said, “You know, you have real potential as a writer.”

That conversation changed everything.

Because here’s what I was seeing in school and practice: women coming in with conditions that could have been prevented if they’d had the right information earlier.

They needed education. Clear, credible health information. But they weren’t getting it.

And I kept thinking: How do I reach more women with this?

The answer was right in front of me:

• I had medical knowledge.
• I had writing skills I’d been building for years.
• I had seen the gap firsthand.

So I started writing. Medical content. Health education for women.

Not just sharing information, but using my skill and my medical training together.

For me, that’s the perfect combination.

What is Better Woman Health?

Better Woman Health started as my platform for empowering women with health knowledge. But as I stepped deeper into the FemTech space, I realized the mission needed to expand.

Better Woman Health is now my newsletter for FemTech founders and investors who are building solutions women desperately need—but need the medical credibility to make them trustworthy and fundable.

What the Newsletter Does

I help FemTech founders and investors navigate the credibility crisis in women’s health technology.

As a medical doctor and medical writer, I translate complex women’s health science into actionable insights that help you build products women actually trust and investors fund.

This newsletter complements the vibrant FemTech ecosystem of trend reports, community insights, and investor analyses. While those excellent resources track market changes and build community, I focus on the medical evidence behind it all—helping you tell the difference between real medical facts and marketing hype.

Think of this as your medical advisor in newsletter form, adding scientific proof to the business news you already read.

What You’ll Get Every Week

Reality Checks on Clinical Claims – Learn what “clinically proven” actually means, how to make health claims you can defend, and where most FemTech brands get it wrong.

Women’s Health Science for Non-Clinicians – Deep dives into PCOS, hormonal health, menstrual disorders, and reproductive health, explained in ways that inform product development and marketing strategy.

Regulatory & Credibility Navigation – Practical guidance on FDA requirements, medical device vs. wellness classification, working with medical advisors, and building clinical credibility.

Case Studies & Brand Audits – Real examples of FemTech companies doing evidence-based messaging right (and wrong).

Market Opportunities – Unmet clinical needs in women’s health that represent real business opportunities, backed by research, not assumptions.

Why Subscribe?

If you’re a FemTech founder: You’re building solutions for conditions that affect millions of women, but you’re not a clinician. This newsletter gives you the medical expertise to make your product trustworthy without hiring a full-time medical team.

If you’re an investor: You need to know which FemTech health claims are legitimate and which are red flags. I help you evaluate the clinical foundations of companies in your portfolio or pipeline.

In a market where over 90% of period apps lack scientific grounding, being credible is your competitive advantage. This newsletter shows you how.

Let’s Work Together

I help FemTech brands with:

• Clinical content strategy & audits
• Physician-authored patient education
• White papers and research summaries for investors
• Medical advisory support

If you’re a FemTech founder or company looking for medical content that’s both accessible and clinically accurate, let’s talk. [hello@ayomide.me]